Phoenix Marketing Services
One of the most important parts of launching your website is search engine marketing, commonly called search engine optimization. CyberMark International Inc. has been a leader in specializing in Internet marketing and search engine optimization since late 1994. In addition, CyberMark now offers many other services including opt in email campaigns, banner advertising and pay per click advertising or CPC management.
Our marketing packages change as consistently as the search engines change their services and mathematical algorithms. These algorithms must be closely monitored and nurtured with valuable content to allow top listings on the search engines. We will work together to build this content to increase your exposure. Furthermore, a mixture of paid inclusions and manual submissions to the top 100 search engines allow for timely and accurate listings.
We have guaranteed placement programs utilizing cost per click or standard optimization packages that can yield top ten placements as well. CyberMark recommends that companies add keyword-rich customer educational content and integrate a CPC program for the really competitive terms to optimize their site. Our CPC management program utilizes the Google Analytics program to track your ROI and click fraud detection. We can optimize a new or existing pay per click advertising campaign by developing strategic landing pages to increase your conversions from particular keyword terms. We also offer phone tracking so you can find out what your CPC campaign is really doing.
A combination of both organic and pay per click advertising allows for quicker results, as your organic optimization program can take from3 to 6 months to yield complete coverage. There are many avenues to market your site: search engine registration, directory listings, banners, email marketing, and don’t forget off-line advertising. CyberMark specializes in online marketing, specifically search engine optimization, which has allowed us to be a leader in our industry for more than 10 years. See for yourself, pick up the phone and call us at 480-657-7343.
Keyword Data Reporting
We research your keywords to determine which terms pull more traffic than others. We identify keyword themes and terms from general to specific to increase your overall coverage. This data is then sent to you via e-mail in an Excel spreadsheet. This is the best place to start so that you have the knowledge of which keywords to target for your online marketing campaign. We recommend targeting general to the very industry specific terms to give your website good overall coverage. Please let us know if you have been doing a CPC campaign and are already aware of your greatest conversion terms.
Meta Support and Website Programming Optimization
This includes meta tag development, text revisions and other changes that we implement on your website. It is essential to optimize your website prior to submitting to the search engines. ** Our HTML tech will implement your coding. This fee is included with our package making our service easier on your developer. If you desire implementation by a web designer that CyberMark International has not previously worked with, additional consulting fees may apply due to the additional training time involved.
Inside Content Pages
These are FAQ (frequently asked questions) pages that are added to your website. They educate your visitors on your product or service, as well as provide information for search engines. These FAQ pages are written by CyberMark to inform and educate your customer. CyberMark will interview you to ask about the most asked questions in your sales cycle and have you answer them for us. Furthermore, it is very helpful to send us a list of the features and benefits of your products or services so that these pages can increase your keyword coverage, help you rank higher and inform and educate your visitors. They are web pages designed to educate and increase your chances of more search engine exposure. CyberMark works with the client to make sure the information we write is valuable content and naturally keyword rich, as well as fitting into your customer educational and marketing game plan. These are NOT doorway pages, bridge pages or entry pages, as these can be harmful to your rankings and can get your site banned from the search engines. These FAQ pages will be part of your navigational menu located at the bottom of every page or most of the pages in your website.
Yahoo Business Express Submission
Guaranteed site review within seven to ten business days. NOTE: this does not guarantee placement in their database, just an express review. However, most sites submitted to Yahoo are included in the directory. Furthermore, your site will remain in their database for an entire year! Google recommends and favors sites listed in the Yahoo Business Express Directory. This includes submission, category research and placement, as well as their submission fee. Yearly renewal required.
Includes a listing to the Go Guides directory. This includes submission, category research and placement, as well as their submission fee. Yearly renewal required.
Creation and Posting of Educational Articles
CyberMark will create educational and informative articles to add to your website. These articles will be integrated with links to your homepage as well as other pages in your website. We then submit these articles to more than 30 locations across the web. This is a very ethical way to build link popularity naturally and the right way. These educational articles will circulate the web so that webmasters can post this content on their own website providing valuable content for them, giving you the credit as well as the link popularity required by Google to rank well. This is a great way to increase your link popularity naturally.
Strategic Linking Campaign
We integrate linking into your marketing – both posting links on your site and linking you and networking those in your industry to ensure top placement on Google, as well as bringing in valuable traffic from sites with a similar target market.
Static HTML Sitemap
A CyberMark SEO specialist will be adding a static sitemap to your website with a hypertext link at the bottom of your homepage. This is done to open up the site for better search engine exposure.
Google Sitemap Install
A sitemap provides an additional view into your site (just as your home page and HTML site map do). This program assists Google specifically for better indexing of your site.
Google Analytics Install
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. This will help you focus your marketing resources on campaigns and initiatives that deliver ROI and will improve your site to convert more visitors. In addition, you will be better able to see how our marketing campaign increases your site’s traffic.
Dead Link Check Evaluation
CyberMark will analyze your site to check for any dead links. Dead links of any kind can negatively affect your rankings. This is just one of many details we check when one of our SEO professionals reviews your website.
Submissions and Monthly Rank Monitoring and Maintenance
Some submissions to the search engines must be repeated at monthly intervals, others we only check to make sure you are still listed in their database. In addition, we monitor your ranking on a monthly basis and do minor additional changes to keep you at the top. Our service includes manual submissions and inclusion checks to the top 100 search engines. You will most likely only receive traffic from the top 10; however, additional submissions are done to help you rank higher in the top 10 by increasing your link popularity. By monitoring your listings on a monthly basis, your site is ensured a premium listing. Then we supply a quarterly ranking report for you to see your progress. CyberMark’s specialty is keeping your website visible and at the top of the search engines. In addition, we create and build links to your website on a monthly basis by utilizing article marketing as well as strategic linking and networking with other sites in your industry’s theme.
** Paid inclusion renewals are not included in our monthly service fees. You will be contacted by CyberMark when they are due.
** 6-month commitment required – this is due to the fact that it will take three to six months to get good coverage in the search engines, without having to pay a cost per visitor fee.
Rank Reports
Monthly monitoring of your rankings is included in our monthly maintenance fees. After your initial 8-and 12-week reports, you will receive additional reports on a quarterly basis. This allows us to update you on your search engine listings while giving additional recommendations for increasing your search engine coverage. This e-mailed report will tell you where your site is ranking on the top engines and for which keywords. In addition, you will be given access to Google Analytics to watch your traffic increase!
Press Releases
CyberMark provides custom press releases for your target audience. All submissions go to a general distribution as well as targeted industry-specific publications. All are media outlets that request information on new or existing websites of their topic. Your release may include media outlets such as television stations, radio stations, industry-specific magazines, newspapers and Internet-only distributed magazines, called e-zines and websites across the Internet. If you are getting this as part of a marketing package the price is included in your package; however, this service can be done at anytime as a standalone addition to your marketing at anytime. Pricing varies depending on industry and region covered. International releases are also available for distribution as well as translation. Contact us for your custom quote today!
Paid Directory Package
Submission to 25 of the best and highest ranked pages and highest trafficked paid directories on the web, including Business.com, TYGO and Joe Ant. This fee includes all of their fees for inclusion, plus category placement and manually completion of their necessary forms for inclusion. This package helps speed up getting indexed by Google and other search engines. In addition, it will also bring more traffic to your site and help your site rank higher on all the other major search engines.
Only provided with CyberMark hosting. Some information is available through Google Analytics. Hosting prices start at $29 per month.
With CyberMark’s hosting service we provide the following statistical traffic reporting:
- Number of visitors
- Where your visitors are coming from
- Most viewed pages
- Least viewed pages
- Keywords entered in search engines
Cost Per Click Marketing – CPC or Pay Per Click Advertising – PPC
Pay Per Click (PPC) marketing is a program where you can purchase keywords on search engines to guarantee a listing of your website appears for that keyword. PPC Marketing provided by CyberMark International is one of the most effective ways to gain exposure and drive targeted leads to your website. CyberMark creates ads and purchases keywords on major search engines where you want to be seen. When people search on one of these search engines using your keywords, your ad will appear next to the search results. People can simply click on your ad to make a purchase or learn more about you. You only pay when someone clicks on your ad, not when it is displayed.
While you are waiting for your site to be listed on the free organic listings on search engines, pay per click ads can be listed immediately! It puts your ads in front of customers at the precise moment they are looking for what you offer. Because you only pay when a visitor enters your site, the view of your ad is FREE! You can have ads shown locally or nationally, by region, by customer demographic, by topic and much more! CyberMark tracks how well each ad is doing, which keywords are resulting in the most clicks to your site and, most importantly, which ads and keywords are creating the most RESULTS for your desired outcome. Whether it is a purchase on your site, a form filled out or just views of certain pages, we can analyze what is getting you the best return on your investment. All this experience and knowledge is what makes CyberMark the best choice in managing your cost per click campaign.
Responsible Opt-In Emailing Services
CyberMark opt-in e-mail lists are available for targeting businesses and consumers per specific criteria. An online interface provides a marketer with complete campaign statistics right after the e-mails are sent. Call us today for a customized campaign quote, 480-657-7343. We can send out HTML or text based emails to reach your target market at an affordable price. Custom quotes given upon request.
Mailing List Setup
A mailing list database will be set up on your server. This will allow your website visitors to automatically sign up for your mailing list directly from your site. When you want to e-mail visitors you simply visit a given web address, enter your username and password, type your message and send. This will automatically send this e-mail to everyone in your mailing list! Subscribers will be able to subscribe and unsubscribe themselves instantly and easily right from your homepage.
Banner Advertising
CyberMark International can help you buy your banner advertising space. If you’re looking to buy banner advertising, our market research will provide assistance in optimizing your advertising dollars. Through collective studies, CyberMark will plan and purchase banner space on your behalf to place your ads. We are able to purchase bulk banner advertising space and pass this savings on to our clients. CyberMark International will consult with you on your banner ad design to improve click-through performance. Pricing for banner advertising is customized and completed on an individual basis.
Banner advertising basically works in 2 ways:
- Cost per Click (CPC) – You only pay a fee when someone actually clicks on your banner and goes to your website. This click-through rate varies greatly based upon website topic and target audience.
- Cost per Milli (CPM) – For every thousand times (impressions) your banner is viewed, you pay a set fee for that thousand. CPM’s can vary, but they can be seen as low as $10 (sometimes lower) and up to $50 depending on how targeted the website traffic is.
Domain Name Registration
Are you unsure what domain to purchase? We can help you create the most search engine friendly domain name for your industry. After researching your niche market, we will customize the best domain name for you. We also offer free parking of your domain names on our secure server. Please contact us about discounted packages or for domain registration today!
Site Content Management Tool
The installation of this site management tool allows you to easily update all text and images in your website without knowing HTML programming. This package includes a 1-hour training session to show you how to use this valuable tool.
It is highly encouraged to do the entire start-up package recommended to you by your marketing representative, but it can be done in phases. The larger the package, the more coverage and the better the response. The idea is to get your customers to come back frequently by bookmarking your site. We highly encourage our clients to not only advertise on the Internet, but also involve any off-line advertising or publishing that your business is already doing. This includes having your URL or web address on your business cards, stationary, brochures, and commercials. Treat this as an extension of your business and it will bring in sales and profits to your bottom line. Give us a call today at 480-657-7343 or click here for a free website evaluation.
