A recent study done by the London-based Econsultancy, recently produced the first research report on content marketing. The study is based on a survey of over 1,300 digital marketing professionals and the results are quite interesting. The most interesting aspect of the study was that while 90% of those surveyed believe that content marketing will become more important over the next year, only 38% of them currently have a defined strategy in place.
Another interesting part of the study showed that of the 38% who have a content marketing strategy, only 36% believe their content marketing strategy is effective. This shows that in the fairly new area of content marketing, the water is still a little murky when it comes to a clear strategy that will get results.
What we can tell from the recent Google search engine algorithm changes is that content is becoming more and more important. It isn’t enough to use keyword integration and linking anymore. In order to be taken seriously in the search engines, your content has to stand apart from the rest. The only direction that we can say for sure is the most effective is the way of quality content marketing.
If you’re disappointed with your search engine rankings or have taken a hit since the recent search engine algorithm updates, hiring professional content writers may be exactly what you need. At CyberMark International, our professional content writers are experienced in writing marketing text for companies that helps them get noticed. For more information the content writing services CyberMark provides, call us today at 480-657-7343.