A recent study performed by the marketing firm Performics has touched on some valuable information regarding what types of social media posts and updates are more likely to result in “likes” and reposts. This study found that people are most likely to engage with posts that feature pictures (44 percent), with status updates (40 percent) and videos (37 percent) close behind.
Another interesting aspect of this study shows that women are more likely to respond to pictures, while men are more likely to respond to videos. The study also shows that parents are significantly more likely to respond to all types of posts than those without children. This information is based on a social media survey which studied 2,000 Americans who visit a social network of some kind at least once a day.
The findings of this study are especially valuable for businesses that are making use of internet marketing. By identifying your target market, you can create social media content that is relevant and valuable enough for customers to want to connect and engage with you. It is this type of social media strategy that leads to long-term brand loyalty and viral content that can potentially be spread to hundreds of new people.
When used correctly, social media can increase the visibility and profitability of your business in ways that traditional advertising can’t. The social media experts at CyberMark International are well-versed in how to market particular businesses in order to get the best results for the client. To learn more about the social media services that CyberMark International offers, call us today at 623-889-3380.

This entry was posted on Wednesday, August 8th, 2012 at 2:42 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.