One of the largest and most consistent trends in social media this year has been image-based content. Statistics show that social media posts with images receive a great deal more attention and are more likely to be shared than a text, video or link post. The reason why pictures have this huge impact on us is because our brain can consume and process images a lot quicker than it can with text. Even incorporating images in blog posts and articles can increase the amount of time people are willing to spend reading or perusing the site.
What makes infographics such an asset for internet marketing is the combined power of an image with just enough information to get the point across quickly. Many brands have already been utilizing infographics as a way to create relevant and unique images for content they post on their blogs and social media sites with great success.
Pinterest, one of the fastest growing image-based social networks, is proving to be a great place for businesses to post pictures, sending more traffic to sites than Google+, YouTube, and LinkedIn combined. Since February 2012, Facebook has seen a 35 percent increase in photo engagement, showing that pictures are now the best way to reach people.
In order to survive in the ever-changing social marketing world, it’s important to stay on top of the trends that are showing the greatest amount of success. It can take a lot of time to stay up to date on all of these trends, which is why many companies have chosen to hire a professional to handle their social media marketing. At CyberMark, our social media specialists are always up-to-date on the latest and most effective social marketing strategies. To learn more about the services we offer, call us today at 623-889-3380.