Recent research performed by Adobe found that in the past year Facebook posts increased by a whopping 338 percent in the second quarter of 2012 versus the prior-year period. This massive gain in activity has been attributed to the various changes Facebook has made to its platform that have been implemented over the past six months.
Businesses and brands that have invested in Facebook to drive fan growth, which has increase 21 percent this quarter alone and 84 percent over the past year. This shows that more and more businesses are exploring how to use Facebook as an effective advertising tool. Many of the changes that Facebook has made over the past six months have allowed brands to increase engagement with their customer base, leading to more effective, targeted marketing.
The results of the report show that as Facebook consumer engagement rises dramatically, businesses and marketers are able to find new and more creative ways to utilize Facebook’s evolving platform.
Finding new ways to connect and engage with your customers through Facebook can be difficult, especially when you’re running your own business. CyberMark International offers social media management services that can help. Call us today at 623-889-3380 to learn more.