Archive for the ‘Web Design’ Category

How a Website Redesign Can Increase Conversions

Tuesday, February 8th, 2011

So, your website traffic numbers are good, but for some reason, website visitors aren’t converting into increased sales for your business. The problem could be your web design. An outdated, confusing or otherwise poorly designed website can turn off potential customers. Here are a few ways you can make-over your website to increase web conversions:

Prominent Contact Features

Make sure you contact information is prominently displayed on your website, preferably on every web page. For best results, go big and bold with the design of your contact elements and place them in the top-right area of your website, where they’re most likely to be seen.

Photo Galleries

Photos and graphics help convey information about your products and services that text can’t. Adding images to your site can help encourage more customers to take action.

Videos

Videos, including welcome messages and how-to videos, allow you to demonstrate your products and services in an engaging way. With a great welcome video or how-to video on your website, you can help convince more customers to try your products and services.

Live chat

Providing an easy way to contact your company is key to converting customers that might be on the fence. Adding a live chat feature to your website can help convert customers that don’t want to call up your company for more information, but wouldn’t mind a short, instant chat with a company representative.

To help you determine what web conversion elements will be most effective for your website, you can find out where customers are (and perhaps more importantly, aren’t) clicking to help diagnose problems with web design. Google Analytics users can use the Site Overlay tool to view where customers are (and aren’t) clicking. Also, sites like Crazy Egg and ClickTale use color-coded “heat maps” to show web traffic patterns.

CyberMark can also help identify problem areas of your website and offer solutions that will translate into more customers. Contact us today for a free web consultation.

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Introducing CyberDesign

Thursday, October 14th, 2010

Since 1994, CyberMark International has sought to provide a wide range of organizations with affordable, ethical search engine optimization services in efforts to help them contend in the competitive online marketplace. Today, we are proud to announce that we’re expanding our Internet marketing services with CyberDesign, a new division specializing in website design, website development, as well as custom programming, web hosting and ecommerce software development.

CyberMark CEO Kimberly Judd-Pennie says: “CyberDesign came out of a great need from our customers who wanted us to market websites with outdated or otherwise problematic web designs. Without a solid web development foundation, websites simply won’t rank high on the search engines. In many cases, we ended up completely redesigning these sites so that we could market them effectively. We created CyberDesign to offer our customers a one-stop place for making their websites more conducive to search engines – from search engine optimization to web design and development.”

With a staff of skilled graphic artists and web designers, CyberDesign creates SEO-friendly web designs and redesigns with custom layouts, color schemes, logos, photo galleries and Flash elements. CyberDesign’s web programmers can develop custom web applications according to customers’ needs.

For businesses that conduct sales online, CyberDesign can install its customizable, user-friendly and secure ecommerce software. CyberDesign’s ecommerce software comes with a comprehensive training session, a one-year SSL certificate and ongoing customer support.

CyberDesign also provides web hosting. CyberDesign hosts websites in a reliable LAMP (Linux/Apache/MySQL/PHP) environment.

Please visit www.cyberdesign.com for more information on CyberDesign’s services or to view CyberDesign’s web design portfolio.

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