Archive for the ‘Web Analytics’ Category

Post Insights Now Available on All Facebook Pages

Monday, November 29th, 2010

Want to know just how many people are viewing your Facebook posts every day? Facebook has released Post Insights, which reveal basic data such as impressions and amount of feedback about each individual Facebook page post to page administrators. First released to only a few select pages back in January, Post Insights are now available on all Facebook pages for posts published on or later than June 25, 2010.

Page administrators can view Post Insights in two places: underneath each post as it appears on the Facebook Page wall and in the Interactions section of their Insights pages. Here’s an example of how Post Insights, which have been highlighted, are displayed at the bottom of each post:

Facebook page post insights image

Impressions is the cumulative number of times the post has been viewed by users on the Facebook page wall and in page fans’ news feeds. Feedback % indicates how many of those impressed-upon users responded to the post, either by liking it or commenting on it.

The Post Insights in the Interactions section of the Insights page can give administrators a better idea of which posts are the most successful in attracting attention. Here’s an example of an Interactions page with Post Insights:

Facebook Page Post Insights Interactions Image

We’ll keep you up to speed on more ways of measuring the success of your Facebook page.

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Posted in Facebook, Social Media, Web Analytics | No Comments »

Twitter Alpha Testing Official Analytics Tool

Friday, November 19th, 2010

In coming months, gauging the performance of your Twitter account will be much easier. Currently, Twitter is alpha-testing Twitter Analytics, an official analysis tool. Twitter Analytics will allow users to view a variety of data about their Twitter accounts, including which tweets were replied to and retweeted the most and how many users are viewing tweets. For any business that uses Twitter as part of its social media marketing, this is an exciting development.

A spokesperson for Twitter said that Twitter Analytics was developed in response to “a strong demand for better monitoring and analytics tools.”

Currently, Twitter Analytics is available to only a few select followers. Yesterday, Mashable shared these screenshots:

Twitter Analytics Screenshot

Source: Mashable

Twitter Analytics screenshots

Source: Mashable

There’s been no official word on when Twitter Analytics will be available to the public. However, a Twitter official did say earlier this year that Twitter Analytics would be released around the end of 2010. We’ll keep you posted on any further developments with Twitter Analytics.

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Posted in Social Media, Twitter, Web Analytics | No Comments »

Google Analytics Replaces Site Overlay Features with In-Page Analytics

Monday, October 18th, 2010

Google Analytics announced Friday that it is replacing data superimposition tool Site Overlay, which Google admits “hasn’t worked as well as it could,” with In-Page Analytics. Both tools are designed to display data within a given webpage to help website owners better visualize how users navigate their site. Currently in beta testing, In-Page Analytics offers an improved user interface and more advanced features than Site Overlay. Here’s a video overview of In-Page Analytics:

Check out this Google Analytics Help Center guide for more information on using In-Page Analytics.

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A Quick Guide to Google Analytics

Friday, October 8th, 2010

Google Analytics imageWith any search marketing campaign, it is important to track your progress in some way, whether its website traffic, lead generation or clicks from pay-per-click ads. By monitoring these metrics, you can more easily judge the success of your tactics. In the same vein, you can also identify tactics that haven’t been so successful. Google Analytics is an excellent tool for measuring the effectiveness of your Internet marketing efforts. A free web analytics service, Google Analytics displays all sorts of website data, in an easy-to-understand format no less. Here’s a quick rundown of the things you do with Google Analytics:

Monitor Data

Google Analytics displays a wealth of site metrics such as page views, referrers conversions, top content and bounce rate. Moreover, you can view data in several ways. Choose from a simple overview or a detailed report.

Create Custom Reports

With Google Analytics, you can create, edit, view and save reports that with site metrics and parameters you have selected. These reports are downloadable in several formats.

Geo-Targeting

With advanced geo-targeting tools such as a map overlay and heat map, you can find out where you’re getting the most traffic as well as identify areas to target with a stronger Internet marketing campaign.

Measure Up

Google Analytics allows you to compare your key performance indicators with the combined data of other websites in your industry so that you can determine whether or not you’re keeping up with the competition.

Link with Other Google Products

Connect Google Analytics with your Google AdWords accounts to view data and gain insights on your pay-per-click accounts. Link your Google Analytics and Google Checkout accounts to keep tabs on the performance of your online store.

If you need assistance setting up or using your Google Analytics account, we at CyberMark would be happy to help. We can also help you with any other web analytics tools you would like to use to track the growth of your site.  Just contact us with any questions you have.

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Posted in Google Analytics, Internet marketing, Web Analytics | 1 Comment »