With any search marketing campaign, it is important to track your progress in some way, whether its website traffic, lead generation or clicks from pay-per-click ads. By monitoring these metrics, you can more easily judge the success of your tactics. In the same vein, you can also identify tactics that haven’t been so successful. Google Analytics is an excellent tool for measuring the effectiveness of your Internet marketing efforts. A free web analytics service, Google Analytics displays all sorts of website data, in an easy-to-understand format no less. Here’s a quick rundown of the things you do with Google Analytics:
Monitor Data
Google Analytics displays a wealth of site metrics such as page views, referrers conversions, top content and bounce rate. Moreover, you can view data in several ways. Choose from a simple overview or a detailed report.
Create Custom Reports
With Google Analytics, you can create, edit, view and save reports that with site metrics and parameters you have selected. These reports are downloadable in several formats.
Geo-Targeting
With advanced geo-targeting tools such as a map overlay and heat map, you can find out where you’re getting the most traffic as well as identify areas to target with a stronger Internet marketing campaign.
Measure Up
Google Analytics allows you to compare your key performance indicators with the combined data of other websites in your industry so that you can determine whether or not you’re keeping up with the competition.
Link with Other Google Products
Connect Google Analytics with your Google AdWords accounts to view data and gain insights on your pay-per-click accounts. Link your Google Analytics and Google Checkout accounts to keep tabs on the performance of your online store.
If you need assistance setting up or using your Google Analytics account, we at CyberMark would be happy to help. We can also help you with any other web analytics tools you would like to use to track the growth of your site. Just contact us with any questions you have.
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