Now that we’re at the beginning of 2011, you might be looking to update your web marketing to make your organization more viable online in the coming year. From social media to local SEO, here are the hottest trends in the Internet marketing forecast for 2011:
Local SEO
For any business that depends mostly on a local customer base, local SEO has always been important. But, with Google’s major rehaul of its local search program in 2010, local SEO is more of the essence than ever. Google Place listings, city/county pages, and locally geared social media campaigns are just a few ways to attract more local customers.
Social Media
Being on Facebook, Twitter, LinkedIn and other social media isn’t just something that “couldn’t hurt”; having a presence on social media is becoming vital to staying competitive. According to studies, most online users are also social media users. Moreover, the typical social media user spends several hours of their time every month on social media. So why not tap into this worthwhile, growing market?
Mobile Search
As an increasing number of people are browsing the web through their mobile devices, being optimized for mobile search is becoming more and more essential. Do you have a mobile-friendly website? Can customers accessing your website from a mobile device clearly see your call-to-action? If the answer to either of these questions is no, you need to strongly consider making your website to the growing wave of mobile users.
Video Marketing
From commercials to how-to videos, adding video to your web marketing is a great way to connect with customers and increase conversions. In the U.S., online users watch more videos online than they conduct searches. To boot, videos are wonderful for SEO as they are 50 times more likely to get you on the first page of Google than text pages.
Online Deals
In 2010, we saw the rise of online coupon with deal-of-the-day websites like Groupon and LivingSocial spreading like wildfire. And now with Facebook Deals and Yelp Deals, online deals are becoming a more feasible option for all sorts of organizations. Offering online deals are a terrific way for businesses to inform and, better yet, entice potential clientele. After all, who couldn’t use a coupon?
CyberMark can help you add these trends in your Internet marketing. Whether you want to make your website more mobile-friendly, reach more local customers online or start a social media campaign, contact us today.
Keep up with the latest Internet marketing trends, tips and strategies by following CyberMark on:
