Archive for the ‘Social News’ Category

Search Round-Up: October 1, 2010

Friday, October 1st, 2010

Search engine news imageEvery week, our search news round-up brings you the latest web marketing developments in everything from search engine optimization to pay-per-click advertising. Here are the biggest stories this week:

58 Percent of Americans Research Products on the Internet, Pew Survey Says

According to a Pew Research Center survey, 58 percent of surveyed U.S. adults said that they have research products online. These survey results are up from a similar Pew study conducted in 2004 that concluded that 49 percent of American adults use the Internet for product research. (Read More)

AOL Shuts Down Propeller

As Propeller posted on its home page last week, the AOL-operated social news site will cease to operate as of October 1. (Read More)

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AOL Shuts Down Propeller

Monday, September 27th, 2010

As Propeller posted on its home page last week, the AOL-operated social news site will cease to operate as of October 1.

Propeller shutdown image

Originally created by AOL subsidiary Netscape to contend with the uber-popular Digg, Propeller failed to capture a sizeable share of the social news market. Similar to Digg, Propeller users vote content up or down; the most popular stories of the day are displayed on Propeller’s home page.

The shuttering of Propeller is just one sign that social news is losing ground. Even Digg has seen a 26 percent decline in visitors since the end of August, according to Hitwise.  Many place the blame of this considerable plunge in traffic to the Digg 4, a widely unpopular redesign that launched in August. Conversely, Reddit, arguably Digg’s closest rival, has experienced a boom in traffic. Reddit traffic has jumped 15 percent for Reddit since the launch of Digg 4.

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Posted in AOL, Search Engines, Social Media, Social News | No Comments »