Archive for the ‘Ecommerce’ Category

Why Your Ecommerce Business Needs a Google Merchant Account

Monday, January 10th, 2011

Do you sell products and services online? If so, we at CyberMark highly recommend that you set up a Google Merchant account if you don’t already have one for your ecommerce business. Previously known as Google Base, a Google Merchant account helps your online products gain more exposure in Google. The following are just a few ways you can use your Google Merchant account to improve online sales:

  • Upload your product feed to Google.com and Google Product Search so that your products will show up more readily in Google searches.
  • Connect your Google Merchant account with Google Checkout for simple, handy and safe online transactions.
  • Sync your Google Merchant account with your Google AdWords account so that you can promote your uploaded products in pay-per-click ads.

CyberMark can help you set up your Google Merchant account, as well properly upload and update your product feed, check feed performance and so much more. Take your ecommerce business up a notch. Contact us today to get started.

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Shopping Safe Online

Monday, November 15th, 2010

With the holiday season upon us, you might be thinking about buying gifts. If you want to avoid the crowded shopping centers and long lines, consider online shopping for a simple, convenient way to research and buy items without braving the malls. But when making purchases online, it’s important to safeguard against identity theft and fraud. As shopping online becomes more and more popular, an increasing number of consumers are discovering that their personal information, including credit/debit card details, user names and passwords, has been hacked. Protect yourself against identity theft by following these tips when making purchases online:

Protect passwords.

As you would with your ATM PIN, be sure to protect any and all passwords. Don’t share your password with anyone. Also, choose passwords with care. Steer clear of easy-to-guess names and numbers such as your name, year of birth or address. For the most protection, choose strong passwords that include a combination of lower- and upper-case letters as well as numbers.

Look for third-party seals of approval.

To decide whether or not a site is trustworthy, look for seals of approval from reputable third parties as GeoTrust, VeriSign, BBB and TRUSTe. These logos tell you that this site uses the proper procedures to protect customer information. Click on these logos to verify that they include relevant information about the site. If the name or URL is different, go elsewhere to make your holiday purchaes. The following logos are commonly found trusted third-party seals of approval:

BBB logo

Geotrust logo

TRUSTe logo

verisign logo

Read privacy policies.

If a website is PCI-compliant, meaning it meets the highest data security standards, it will include a privacy policy that clearly addresses information security. To ensure that your information won’t be used by any other companies, be sure to read the privacy policy before making purchases.

Submit information only to secure sites.

Before entering information into any online form, make sure the site is completely secure. In the web address, there should be an “s” after the “http.” This “s” tells you that any data submitted will be encrypted, meaning your information is scrambled as it’s transmitted through the Internet. Also, look for a closed padlock emblem in the web address bar and/or in the bottom right-hand corner of the browser. An open padlock means this isn’t a secure site. If you don’t see either of these signs, your information is susceptible to theft. Here’s an example of what the web address of a secure online store looks like:


secure URL image

Watch out for phishing.

Phishing occurs when customers are unsuspectingly redirected to an authentic-looking site in attempts to get hold of sensitive customer information. In many cases, phishing websites are designed to look like the trusted websites customers think they are using; however, the URL will be different. Many phishing attacks also take place through e-mail when customers click on links. Avoid phishing attacks by not clicking on suspicious links and checking the URL consistently throughout the checkout process to make sure you’re still on the right website.

Make sure to sign out.

If the online store you’re shopping at requires signing in, be sure to sign out after completing your transaction; don’t simply close your browser when you’re done. Ecommerce websites often use session cookies that retain information from page to page through the checkout process. If you don’t sign out, hackers will be able to access these session cookies for up to 15 minutes, plenty of time to get your information.

Use common sense.

The bottom line is if you don’t trust website for any reason, just don’t use it. Even if it means finding another gift somewhere else, you’re better off purchasing at a place where you can comfortably and safely share your information.

If you believe you’ve been the victim of online identity theft or fraud, be sure to report all instances to The Internet Crime Complaint Center at www.ic3.gov. A partnership between the FBI, the National White Collar Crime Center and the Bureau of Justice Assistance, the Internet Crime Complaint Center gathers and directs instances of Internet crime to the appropriate local, state, federal or international agency to investigate.

Check out these resources for even more ways to shop safe during the holidays or any other time of year:

Privacy Rights Clearinghouse – Online Shopping Tips: Ecommerce and You

Microsoft Safety – Online Shopping Safety Tips

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Introducing CyberDesign

Thursday, October 14th, 2010

Since 1994, CyberMark International has sought to provide a wide range of organizations with affordable, ethical search engine optimization services in efforts to help them contend in the competitive online marketplace. Today, we are proud to announce that we’re expanding our Internet marketing services with CyberDesign, a new division specializing in website design, website development, as well as custom programming, web hosting and ecommerce software development.

CyberMark CEO Kimberly Judd-Pennie says: “CyberDesign came out of a great need from our customers who wanted us to market websites with outdated or otherwise problematic web designs. Without a solid web development foundation, websites simply won’t rank high on the search engines. In many cases, we ended up completely redesigning these sites so that we could market them effectively. We created CyberDesign to offer our customers a one-stop place for making their websites more conducive to search engines – from search engine optimization to web design and development.”

With a staff of skilled graphic artists and web designers, CyberDesign creates SEO-friendly web designs and redesigns with custom layouts, color schemes, logos, photo galleries and Flash elements. CyberDesign’s web programmers can develop custom web applications according to customers’ needs.

For businesses that conduct sales online, CyberDesign can install its customizable, user-friendly and secure ecommerce software. CyberDesign’s ecommerce software comes with a comprehensive training session, a one-year SSL certificate and ongoing customer support.

CyberDesign also provides web hosting. CyberDesign hosts websites in a reliable LAMP (Linux/Apache/MySQL/PHP) environment.

Please visit www.cyberdesign.com for more information on CyberDesign’s services or to view CyberDesign’s web design portfolio.

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Search Round-Up: October 1, 2010

Friday, October 1st, 2010

Search engine news imageEvery week, our search news round-up brings you the latest web marketing developments in everything from search engine optimization to pay-per-click advertising. Here are the biggest stories this week:

58 Percent of Americans Research Products on the Internet, Pew Survey Says

According to a Pew Research Center survey, 58 percent of surveyed U.S. adults said that they have research products online. These survey results are up from a similar Pew study conducted in 2004 that concluded that 49 percent of American adults use the Internet for product research. (Read More)

AOL Shuts Down Propeller

As Propeller posted on its home page last week, the AOL-operated social news site will cease to operate as of October 1. (Read More)

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58 Percent of Americans Research Products on the Internet, Pew Survey Says

Wednesday, September 29th, 2010

According to a Pew Research Center survey, 58 percent of surveyed U.S. adults said that they have research products online. These survey results are up from a similar Pew study conducted in 2004 that concluded that 49 percent of American adults use the Internet for product research.

Just among those who use the Internet, 78 percent of adults in the U.S. turn to the Internet to find out more about products they’re considering buying. Here’s a break down of those statistics:

Also according to the survey, 24 percent of all survey participants (32 percent of the Internet-using population) have reviewed products online at one time.

Between August 9 and September 13, 2010, the Pew Research Center surveyed 3,001 American adults about their shopping behavior online.

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