Blogging provides an easy way to keep customers up-to-date with your company’s latest news, not to mention to a great way to add new content, always a boon to SEO. However, do you go with a blog installed into your website or an external blog? Both kinds of blogs offer advantages and disadvantages, depending on your goals:

Internal Blog

PROS:

• The best option for customization. Installing a blog into your website means that you have complete control over the look of your blog.
• Built-in audience. With a blog installed into your website, you don’t have to point your current following to a new website.
• No additional costs for hosting. No additional websites needed so, no additional costs for web hosting.
• More professional looking. A blog hosted within your website appears more official to visitors.
• Great for internal linking. A internal blog provides plenty of opportunities to link to pertinent pages of your website, a great, organic way to increase the ranking of these pages.

CONS:

• Less content freedom. With a blog hosted on your website, you may be limited to the voice already established on your website.

External Blogs

PROS:

• Separate blog, separate identity. Especially if you’re trying to reach a new audience, an external blog will give you more freedom to post content in a different voice from your website.
• SEO benefits. Linking from a relevant, outside website to your company website can give your website a big boost.

CONS:

• No built-in audience. With a new website, you’ll have to invest money, time and resources into attracting a new following.
• Hosting expenses. Building a new blog means additional hosting fees, web design fees and more.
• Limited customization. Depending on the platform you choose and the resources you have available to devote to the project, you may not be able to customize your blog as much as you would like.

Whether an internal blog or external blog is right for your business, CyberMark can help you set up a company blog and answer all of your blogging questions. Just contact us for a blogging consultation.